The year 2011 will mark the fifth time that the Eczema Awareness, Support and Education (EASE) program has been honored with a Canadian Dermatology Association’s Public Education Award.
The Canadian Dermatology Association (CDA) public education award is awarded to programs that demonstrate excellence in furthering the understanding of dermatologic issues and encouraging healthy behaviour in the medical, surgical and cosmetic care of skin, hair and nails.
“energi PR is incredibly proud of the evolution of the EASE program, and continues to work closely with Astellas to provide excellent patient information and support each year” said Carol Levine, Managing Partner, energi PR. “We are delighted that it has been recognized once again by the Canadian Dermatology Association.”
Recognized by the CDA for the Eczema Awareness Month campaign (November 2011), the EASE program, in partnership with the Eczema Society of Canada, developed a multi-faceted program designed to offer Canadians comprehensive information on eczema and patient support. The campaign involved the 3rd annual EASE program art contest and three public information sessions in Toronto, Montreal and Vancouver. The sessions offered patients and caregivers general information on eczema, and an opportunity to hear from a dermatologist, an eczema patient, and a parent of a child who suffers from eczema.
The EASE program is a national, fully bilingual public education program that provides eczema sufferers, families, healthcare professionals and the general public with accurate and comprehensive information on eczema. The goal of the EASE program is to foster greater understanding and to provide quality educational resources to help better manage this chronic, recurring skin condition.
Developed in collaboration with leading Canadian dermatologists, the EASE program is a community service supported by funding from Astellas Pharma Canada, Inc. For more information visit www.eczemacanada.ca.