energi PR (EN)

energi PR Joins Public Relations Global Network

Admin — Wed, 16 May 2012 16:33:51 +0000

Excerpt from: Cision Newswire, May 14, 2012

According to PRGN membership chair David Landis, of San Francisco based Landis Communications Inc. (LCI), the international network was seeking to bolster its presence in Canada, as well as the UAE. “We are pleased to welcome these established practices to the Public Relations Global Network,” said Landis. “The inclusion of energi PR of Montreal and Toronto, and The Content Factory of Dubai, underscores PRGN’s steadfast commitment to continued growth and further strengthens our long-established position as a leading global PR network.”

The new PRGN member agencies include:

energi PR
Montreal, Quebec, Canada and Toronto, Ontario Canada

energi PR is a bilingual, full service and independently-owned public relations and digital communications firm with offices in Toronto and Montreal. The agency services a diverse roster of clients in the consumer goods, technology and hospitality sectors with a dedicated healthcare practice. energi PR specializes in the consumer and healthcare sectors and is well recognized for its thriving beauty, travel and pharmaceutical practices. The firm holds an A+ Accreditation from the Alliance des cabinets de relations publiques du Québec and has won numerous industry awards.

“energi PR’s membership in the Public Relations Global Network brings tremendous value for those of our clients who are looking to expand internationally and want to consolidate their public relations with a proven network,” said Carol Levine, APR, FCPRS, co-founder and managing partner of energi PR. “We also view this association as a strong opportunity to export successful programs and expertise to other markets throughout the US, Latin America, Europe and the Far East.”

“We are proud to be associated with such an accomplished and well respected network of professionals. We are very much looking forward to growing these relationships, sharing best practices and working collaboratively on new business opportunities,” added Esther Buchsbaum, APR, FCPRS, co-founder and managing partner of energi PR.

The Content Factory
Dubai, UAE

Established in Dubai in 2003, The Content Factory (TCF) is an independent integrated marketing agency at the forefront of innovative marketing developments in the Middle East. The company develops solutions by integrating client marketing activities to form cohesive plans that address consumer and corporate publics directly, and maximize returns. The organization’s vast industry experience spans technology, consumer electronics, digital security, trading, manufacturing, oil and gas, finance and services, and lifestyle segments. In addition to a host of traditional, digital or Internet based public relations services, TCF capabilities include branding, advertising, direct, graphic design, production, and event marketing.

Working as an extension of their clients, TCF helps to set up and execute high yield, demand generating campaigns.

Key clients include: Gemalto, world leader in digital security; SanDisk, global leader in flash memory storage; IIR (Institute for International Research), the leading business conference organizer in the Middle East; SonicWALL, the leading provider of intelligent network security and data protection solutions; ITS (International Turnkey Systems Group), a leading Integrated IT solutions provider; cashU, the region’s first prepaid online payment gateway; MEC AS (Magnetic Emissions Control) a company that develops emissions reduction and fuel efficiency technology; and VIPERA, a well known European cosmetics brand.

“The Content Factory is proud to be selected among PRGN’s list of elite agencies,” said Layth Dajani, founder and CEO of The Content Factory. “We believe in the power of partnership and with PRGN we have gained partners across the globe. This is a big step in the right direction.”

Landis Named President-Elect

David Landis, president of Landis Communications, Inc. (LCI), was named president-elect for PRGN while in Capetown. Celebrating its 20th year of business, LCI is the 2010 Bronze Bulldog Winner for social media. Consistently named “one of the top PR firms” by the San Francisco Business Times and PR Week, LCI is a full-service, independent San Francisco-based public relations agency that specializes in consumer, business-to-business, social media, digital, consumer technology and non-profit communications for international, national and regional clients. LCI provides strategic, creative and results-driven public relations counsel and implementation to clients in a variety of consumer-focused and business-to-business industries. Dedicated to helping businesses improve their bottom line, LCI is known for its trademarked Promised Results© program. www.landispr.com

Stevens Strategic Communications:

Stevens Strategic Communications is an award-winning, full-service agency that serves business to business as well as consumer clients with integrated marketing, corporate and crisis communications services. For more information, call: (440) 617-0100 ext 201, or visit www.stevensstrategic.com .

Public Relations Global Network:

Connected Thinking. Globally.

More than 1,000 clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in more than 80 markets around the world. With revenues of more than $110 million (U.S.D.), PRGN is among the world’s top four international public relations networks. PRGN harnesses the resources of 41 independent public relations firms, 65 offices and more than 900 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at www.prgn.com .

Contact: Ed Stevens, APR Stevens Strategic Communications for Public Relations Global Network (440) 617-0100 ext 201 estevens@stevensstrategic.com
www.stevensstrategic.com www.prgn.com

This information was brought to you by Cision http://www.cisionwire.com
http://www.cisionwire.com/stevens-strategic-communications–inc-/r/public-relations-global-network–prgn–elects-mark-paterson-as-president,c9259937

energi PR New Member Firm for Public Relations Global Network

Admin — Wed, 16 May 2012 16:18:13 +0000

Peterson-Chisholm Promoted to General Manager at energi PR

Admin — Wed, 21 Mar 2012 07:00:40 +0000

energi PR, Communications, Digital today announced the promotion of Lindsay Peterson-Chisholm, APR, to General Manager of the Toronto office. She will also assume the role of Consumer Practice Leader and will sit on the agency’s Executive Committee.

With more than a decade of experience consulting for both consumer and pharmaceutical clients, Lindsay has been instrumental in leading energi PR’s Toronto office. Since joining the firm in 2005, Lindsay assumed increasingly senior positions at energi, most recently that of Vice-President. She earned her APR designation in 2010. In addition to helping drive organic growth and new business activities, Lindsay has been dedicated to building the agency’s digital capabilities.

“We are thrilled to see such leadership come from within the organization,” said Carol Levine, APR, FCPRS, co founder and Managing Partner. “She’s one of the brightest young PR pros whose work ethic and commitment to excellence has had a great influence on her career.”

“Lindsay has demonstrated strong leadership capabilities and has an unwavering commitment to our clients and their success. She leads a team of exceptionally talented PR practitioners and is equally dedicated to mentoring and shaping their careers,” said Esther Buchsbaum, APR, FCPRS, co founder and Managing Partner. “She is driven to produce to the highest standards on behalf of our clients and contributes each day to the success and growth of the agency that Carol and I started more than 20 years ago.”

In her new role, Lindsay will lead the client service teams and business development activities for the Toronto office. She will provide strategic counsel working with a number of global consumer brands that include Procter and Gamble and Hotels.com. Lindsay will also be instrumental in driving the agency’s digital offering. The agency will continue to benefit from her extensive experience in healthcare, specifically in the area of patient education and engagement as energi PR continues to focus on the growth of its health and wellness practice. In this capacity, Lindsay will continue to work closely with Marlo Taylor, Vice-President and Healthcare Practice Group Lead.

Study by CCPRF Shows Consumers #1 Path to Purchase: the Media

Admin — Tue, 24 Jan 2012 02:30:29 +0000

Canadian Council of PR Firms’ New Study, The Impact of Influence, Uncovers Hierarchy of Influences that Pave Consumers’ Path to Purchase

TORONTO, Jan. 24, 2012 /CNW/ – Beyond celebrity endorsements and social media reviews, traditional media opinions still reign supreme in shaping Canadians’ purchasing decisions, although there is a significant generational gap, according to new research released today by the Canadian Council of Public Relations Firms (CCPRF). For example, when asked whose opinion of a new product matters more – an editor’s or a celebrity’s – a full 42 per cent of Canadians reported caring more about an editor’s opinion, compared to only four per cent who felt a celebrity’s take mattered more.

“Our study delved into the dynamics of influence on Canadians’ shopping habits, examining media influences, ‘circles of trust’, and the impact of social media on our buying process,” said Carol Levine, chair of the CCPRF. “What we discovered is that hierarchy of influence is a much more complex force than people may expect.”

According to The Impact of Influence poll findings, commissioned by the CCPRF and conducted by Angus Reid/Vision Critical, when Canadians are ready to purchase a product or service today, the hierarchy of go-to research sources plays out as follows:

Facebook trumps Twitter (21 per cent versus 15 per cent), but blogs trump Facebook (29 per cent versus 21 per cent)
Company websites, however, trump blogs by more than a 2:1 ratio (68 per cent versus 29 per cent)
Ultimately, traditional media sources – newspapers (86 per cent), TV (83 per cent), radio (78 per cent), and magazines (73 per cent) — still outrank all of the above as the go-to source for information

But this equation of influence changes dramatically for younger generations:

Almost four in ten Canadians (38 per cent) aged 18-34 consider blogs to be one of their top research sources when purchasing a product or service, compared to less than half that (16 per cent) of Canadians aged 55 or older
YouTube mirrored the same pattern, with 27 per cent of Canadians under 34 years of age reporting it as one of their top research sources versus only 15 per cent of the boomer generation (adults over the age of 55)
Moreover, 18-34 year old Canadians were twice as likely as their older counterparts (aged 35-54) to list social media sources such as Facebook as credible news sources (22 per cent versus 12 per cent). Interestingly, they were also more trusting of company websites as credible news sources than boomer Canadians (23 per cent versus 10 per cent)

“A significant portion of our younger generation sees blogs, YouTube, Facebook and company websites as credible sources of news. This suggests to us, that in their minds – and in contrast to older Canadians – the boundaries of credibility between news, “circle of trust” conversations and marketing are blurring,” explained Levine. “In our social media world, where one individual’s opinion can stand out against a sea of other information, ‘exposure’ as we know it is passé; young Canadians are hand-picking who they want to pay attention to, no matter the source.”

In addition to generational differences, there is a wide gap between how all Canadians are influenced today, versus how self-identified socially engaged respondents are influenced on what to purchase. For example, The Impact of Influence study found:

If a blogger posts a positive product review that is contradictory to a traditional news report (newspaper or magazine), average Canadians are more likely to believe traditional media according to the survey (32 per cent versus 13 per cent). In contrast however, self-identified influencers were almost twice as likely to believe bloggers over media (21 per cent versus 13 per cent)
41 per cent of self-identified “early adopters” of new products and services, and 41 per cent of avid smart phone app users count on blogs as one of their top research tools, when considering buying a product or service, compared to 29 per cent of the general population
While one in five Canadians (21 per cent) rely on Facebook to research new product/service information, in advance of a purchase, that figure jumps to 30 per cent among self-identified social media savvy consumers
35 per cent of bloggers use YouTube for researching products and services they are considering buying whereas only 21 per cent of average Canadians do the same
Just over six-in-ten poll respondents (62 per cent) who considered themselves to be the influencers among their social circles, said they would visit their favourite stores online to stay in the know. This figure drops to 52 per cent when looking at the national average
Interestingly, almost 1 in 3 Canadians (31 per cent) admit conducting research simply as a means to justify their purchase

“The vast differences in media usage and social media credibility among socially engaged Canadians compared to other Canadians have great implications for PR professionals and marketers as a whole,” said Levine. “The mind map of the socially engaged Canadians in contrast to their counterparts shows us that the future of public relations lies in strategies that are inherently share-worthy by design.”

About The Impact of Influence study
From the context of shopping habits, The Impact of Influence study dissected the opinions and behaviours of socially engaged Canadians including experimenters, early adopters, and social media savvy consumers such as bloggers, and avid smart phone app users to discover who and what influences them. The study then examined how far behind average consumers lag in their thinking patterns.

Survey Methodology.
From September 29th to September 30th 2011, an online survey was conducted among a sample of 1,014 Canadian adults, who are Angus Reid Forum panel members. The margin of error — which measures sampling variability — is +/- 3.08%, 19 times out of 20. The sample was balanced by age, gender and region according to the most recent census data. Discrepancies in or between totals are due to rounding.

About CCPRF
The Canadian Council of Public Relations Firms (CCPRF) is a national organization of relations consulting firms operating in Canada. The CCPRF is dedicated to promoting the role of public relations in business strategy and organizational performance. The goal of the Council is to promote the professionalism and development of public relations consulting and provide thought leadership in areas that influence industry growth. The CCPRF also aims to advance the business of public relations by building its value as a strategic business tool, by helping member firms manage successful and profitable businesses, by promoting the benefits of a career in public relations consulting and by providing professional development. For more information visit www.ccprf.ca.

Healthcare PR Group Hiring in Toronto & Montreal

Admin — Mon, 16 Jan 2012 15:41:15 +0000

If you’ve spent some time exploring the world of public relations and along the way have discovered a passion for healthcare PR, in all its highly-regulated glory, we may have an opportunity for you at energiPR.

We are a mid-sized but mighty team that is growing our healthcare practice. We are energetic and knowledgeable. And we love what we do. If you possess a keen understanding of the Canadian healthcare landscape, believe in investing time and energy in the development of exceptional media and client relationships, and are energized by the prospect of a new challenge or puzzle, we should talk.

We are looking to fill an intermediate position in both our Toronto and Montreal offices. Ideally, you will have between 5 and 8 years public relations experience. Healthcare PR experience is required and agency experience is preferred. Obsessive attention to detail, a creative spark, and an entrepreneurial spirit top the list of other must-have requirements.

If you want to grow along with us and work with a team determined to exceed client – and our own – expectations, please submit your resume. Only qualified candidates will be contacted.

Marlo Taylor named VP, Healthcare and Practice Group Lead

Admin — Wed, 07 Dec 2011 06:35:53 +0000

energi PR, Communications, Digital is pleased to welcome Marlo Taylor to its Toronto office as Vice President, leading the agency’s healthcare practice.

Marlo brings a wealth of healthcare and pharmaceutical experience to energi PR, in addition to strong leadership and managerial capabilities, which will contribute to further evolving the agency’s established healthcare practice. Her deep understanding of the Canadian healthcare communications landscape, along with her expertise in driving traditional and social media strategies for clients across a broad range of industries, will bring tremendous value to the entire organization.

Prior to joining energi PR, Marlo was a Vice President at NATIONAL Public Relations, where she provided senior-level counsel to the agency’s pharmaceutical and healthcare-related clients. Before that she served as Vice President in the healthcare practice at Fleishman-Hillard leading key accounts including Pfizer’s oncology portfolio.

In addition to further building the agency’s bench strength in healthcare public relations, Marlo will focus on leading the client service teams in their development of innovative communications strategies as well as on business development and mentorship.

“As our clients face increasingly challenging business environments, putting into play targeted and expertly executed healthcare public relations initiatives can become a key competitive advantage. Marlo’s expertise, as well as her understanding of the unique dimensions of this industry, will only further benefit our existing and growing client base,” said Carol Levine, APR, Fellow CPRS and co-founder of energi PR.

Marlo’s focus on healthcare has remained a constant throughout her career, working early on as the Communications Manager for the Canadian Breast Cancer Research Initiative as well as with the Canadian Society of Hospital Pharmacists. Marlo is a graduate of Queen’s University and holds a post-graduate certificate in Public Relations from Humber College in Toronto, Ontario.

ABOUT energi PR, Communications, Digital

Please visit us at http://www.energipr.com and www.facebook/energipr.com.

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For more information:

Lindsay Peterson-Chisholm, APR
Vice-President
lindsay.chisholm@energipr.com
416-425-9143 ext. 12

energi PR grows consumer practice – promotes one, hires two

Admin — Fri, 28 Oct 2011 16:36:08 +0000

Naz Araghian has been promoted to Group Account Manager. Naz will be responsible for all consumer accounts running out of energi PR’s Toronto office which include the agency’s beauty, travel and lifestyle brands. Naz returned to energi PR in 2010 after spending two years with GCI Group. Naz began as a coordinator at Communications MECA – now energi PR – in 2006.

Mylene Menard returns to energi PR as Senior Account Manager. Mylene will be responsible for the agency’s Quebec-based consumer clients and will support the growth of the agency’s beauty and lifestyle business while further developing new opportunities in the Quebec market. Prior to joining energi PR, Mylene spent six years at L’Oreal Canada.

Samantha Sabatini joins energi PR as Jr. Account Coordinator. Sam interned with the agency throughout the summer and has returned for a full-time position. Sam will support all energi PR accounts for both the consumer and healthcare practice.

This promotion and these new hires are only the beginning of great things to come from energi PR. Stay tuned…

@energipr
www.energipr.com
www.facebook.com/energiPR

Ownership change at energi PR, Communications, Digital

Admin — Mon, 17 Oct 2011 12:33:48 +0000

Big news at energi PR…

What began as a new chapter for PR firm Communications MECA when it merged with Toronto-based Palette PR in 2010 to form energi PR, Communications, Digital, has evolved yet again with their buyout late last week of Palette’s partnership interest.

Carol Levine, APR, Fellow CPRS and Esther Buchsbaum, APR, Fellow CPRS, business partners in Communications MECA for twenty years prior to the merger, will continue to build their business under the energi PR, Communications, Digital, brand. Former partner, Palette President Martin Waxman has left to pursue other interests. “The buyout was a business decision that everyone was very pleased with and we wish Martin every success,” stated Carol Levine. “We love what we do and are continually stimulated and challenged by the quantum changes in the practice and the business of PR,” she said.

Stevens Gould Pincus (SGP), the leading management consultancy in the United States dedicated to the public relations firm business sector, provided strategic counsel to energi for the transaction and will continue to advise the firm going forward. “It was SGP’s privilege to provide counsel to Carol and Esther in assessing and finalizing details for this transaction. They are the ultimate PR and business professionals, and we look forward to working with them as they plan for their firm’s successful future,” said SGP partner Mike Muraszko. SGP recently announced the latest PR agency sale transaction it facilitated, the acquisition of Schwartz Communications, the 9th largest independent PR firm in the U.S. with annual revenues approaching $30 million, by Paris-headquartered Publicis Groupe.

“This is a new and exciting day for energi PR,” said Esther Buchsbaum. “This added momentum will allow us to move forward, even more aggressively than before. We will continue to add to our team of the best and the brightest in the business and to grow our roster of blue chip clients. The opportunities are endless,” she concluded.

energi PR, with offices in Toronto and Montreal, provides communications counsel to leading national and multi-national brands in the consumer packaged goods, healthcare and corporate and hospitality sectors. MECA is also a founding member of the Canadian Council of PR firms, the organization that represents Canada’s leading PR consultancies. For more information on energi PR visit www.energipr.com.

For further information:
Lindsay Peterson-Chisholm, APR
Vice-President, energi PR, Communications, Digital
416-425-9143 ext 12
Lindsay.peterson@energipr.com

energi PR boosts its healthcare team: Stephanie Fitch joins Toronto office

Admin — Thu, 09 Jun 2011 14:22:46 +0000

June 9, 2011, TORONTO: energi PR, Communications, Digital is pleased to announce that Stephanie Fitch has joined its Toronto office as an Account Executive with the agency’s healthcare practice.

Stephanie has a solid understanding of the Canadian healthcare communications landscape along with experience in both traditional and social media.

“Healthcare public relations demands a real passion and strong interest in science, medicine, health and wellness, and the payback is the rewarding feeling that comes with working in this space,” said Carol Levine, APR, Fellow CPRS and Managing Partner at energi PR. “Stephanie’s love of healthcare communications as well as her capabilities and experience will bring tremendous value to our practice.”

Stephanie’s contributions at energi PR will focus on strategic planning, program management and execution, research, writing, media relations, promotional campaigns and digital communications.

Stephanie was formerly at Fleishman Hillard, where she worked in the cardiovascular, respiratory and digestive disease-areas for AstraZeneca, Boehringer Ingelheim, Pfizer, Bayer and Abbott Laboratories. She has a Bachelor of Arts from the University of Western Ontario and a post-graduate certificate in Corporate Communications and Public Relations from Fanshawe College in London, Ontario.

ABOUT energi PR
energi PR is a full service, independently-owned firm specializing in public relations, social media/digital and corporate communications. The bilingual agency, with offices in Montreal and Toronto, works with a diverse range of national and multi-national clients including Astellas Pharma Canada, Inc.; P&G Beauty brands – Olay, Herbal Essences, Secret, Venus; Atkins; Visit Orlando; Triton Pharma, ShāToBu; Krown; and Staples Canada. Please visit: http://www.energipr.com.

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For more information:

Lynnette Visaya
416-425-9143 ex 22
lynnette.visaya@energipr.com

energi PR Goes Double Platinum: energi PR wins two Platinum Awards for Publicity and Public Relations

Admin — Fri, 20 May 2011 20:35:05 +0000

May 19, 2011, TORONTO: energi PR, Communications, Digital, is a Platinum winner for two Hermes Creative Awards for the Public Relations and Publicity categories. The awards are for a unique campaign developed by energi for The Powder Room – an awareness program for Canadians with a medical condition called overactive bladder (OAB).

The Powder Room is an interactive online community launched in 2006 for Astellas Pharma Canada, Inc. The site celebrates its fifth anniversary this year.

“Each year, we’ve developed creative ways to exceed the primary objective of the Powder Room program: to raise awareness and understanding of overactive bladder in Canada, and encourage sufferers to speak to their physicians about it,” says Lindsay Peterson, APR, Vice-President, energi PR.

The award-winning program is a result of the media and consumer interest energi PR leveraged around the Vancouver 2010 Olympic Games. The agency worked with British Columbia tourism organizations and visitors to the province to compile a list of public restrooms along Highway 99, the Sea to Skyway route from Vancouver to Whistler. energi’s Cross Canada Powder Room Map uses Google mapping technology to plot public restrooms with a view to provide “relief” to travelers and commuters.

“Our client, Astellas Pharma Canada, values and supports innovative thinking and interactive initiatives that engage sufferers and promote health and wellness,” says Carol Levine APR, FCPRS, Managing Partner, energi PR. “This campaign is an example of how we can create a sustainable and proprietary public education program and help take a relatively unknown medical condition mainstream.”

ABOUT Hermes Creative Awards
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, web-based innovators and freelancers. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals.

ABOUT energi PR
energi PR is a full service, independently-owned firm specializing in public relations, social media/digital and corporate communications. The bilingual agency, with offices in Montreal and Toronto, works with a diverse range of national and multi-national clients including Astellas Pharma Canada, Inc.; P&G Beauty brands – Olay, Herbal Essences, Secret, Venus; Atkins; Visit Orlando; St. Maarten; ShāToBu; Krown; and Staples Canada. Please visit: http://www.energipr.com.

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For more information:

Lynnette Visaya
416-425-9143 ex 22
lynnette.visaya@energipr.com