HEALTHCARE

There is no debate over the fact that healthcare communications is a highly specialized area that demands depth of knowledge, a passion for everything connected to health and wellness and the capacity to communicate with a broad spectrum of lay and medical stakeholders.

energi PR draws on more than 30 years of experience in healthcare public relations with a history of developing innovative, award-winning and sustainable programs that promote corporate, brand and disease awareness through integrated traditional, digital and social media.

As one of our flagship practice areas, we partner with pharmaceutical companies, professional associations, hospital centres, specialists, GP/FPs, pharmacists, nurses, patients and advocacy groups, often forging strategic partnerships with groups that share common interests. Experienced in OTC’s and ethical pharmaceuticals our strategic communications services align with the clients’ business goals to cover the continuum from consumer and patient-based medical research, website planning, the creation and management of branded and unbranded DTC, DTP and adherence programs, advisory boards and steering committees, community, advocacy and stakeholder relations, pre- to post product launch.

We know what keeps marketing teams up at night and prescribe thoughtful, evidence-based and innovative solutions to:

• Enter a new therapeutic area with significance
• Distinguish the brand or company from the competition
• Support healthcare professionals in patient counseling
• Give empowered patients the most useful information
• Promote disease awareness
• Encourage adherence behaviour
• Actively develop and engage KOLs, healthcare professionals and stakeholders
• Create and work with patient communities
• Comply with the regulatory environment (i.e. PAAB, CAS)