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Leading by Example: Modern Mentoring

Leading by Example: Modern Mentoring

The concept of mentoring can be traced back to ancient Greece, but in its more modern form, it has become an integral part of learning and growing in the communications industry. I was lucky…

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What's out there, what to measure and how?

What's out there, what to measure and how?

*Originally published in Marketing Magazine Everything we want to know can be found on Google. So a quick search for the shiniest PR ROI calculation device will get you started on the…

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