Blog post: Social media trends I’ll be watching in 2015
It can be hard to keep up with the latest social media trends and in 2015, the pace of social media change is set to accelerate even more. As a PR practitioner, it’s important not only to be socially savvy, but also to stay up to date on the latest trends and big announcements.
Is Facebook’s success slowing?
Earlier this year, a research company called Global Web Index* published a study showing Facebook had lost nearly one-third of its U.S. teen users in the last year. It’s just added support point to the growing perception that teen tend to use popular new messaging apps like WhatsApp and Snapchat over Facebook. For businesses, we’re learning that organic reach is not effective enough anymore. Facebook’s proprietary algorithm limited reach to just 16 percent of brands’ fans or less. My prediction: Facebook ad pricing and demand will significantly increase this year.
Shopping online… on social media
I’m curious to see the rise of social shopping this year. The new Pinterest and Facebook’s button direct users to buy what they “like” or “pin” and these platforms will be in future PR or marketing strategies, especially for retailers. My prediction: I expect e-commerce and social media integrations will deepen in 2015 and I’m a bit surprised it hasn’t already.
The lifespan of new social media platforms
Last year, we saw a considerable number of new “niche” social media platforms like Ello, Tsu and Yik Yak. These platforms aimed to attract users by through their unique offerings, whether ad-free or anonymous. It’ll be interesting to see if they are able to attract a strong user base to compete with the big players like Facebook, Instagram and Twitter. My prediction: I don’t think that they will stick around as businesses aren’t quick to embrace new social networks.
LinkedIn will continue to dominate the B2B marketing
We all know that LinkedIn is the reference when it comes to business-to-business social media network. Even though the big majority of B2B marketers are already using this platform. My prediction: The number of LinkedIn users will continue to increase in 2015 and we’ll see the gap between LinkedIn and other networks continue to widen in 2015.
These are only a few examples of social media trends for 2015. Visual social media platforms, wallets for social media and smart devices will also increase in popularity without any doubt. Keeping all of that in mind, social media marketers have to continue to learn more about where their audiences spend time and dig deeper into customization and personalization strategies on social media channels that are working the best.