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Ignition Podcast - The ongoing VW Emissions Scandal

Ignition Podcast - The ongoing VW Emissions Scandal

Carol’s interview with Howard Green on Ignition podcast (Item 16 – Episode 6)

 

Volkswagen has had a tough year and a half. An emissions scandal has eroded trust in the company, and left the German automaker with a multi-billion dollar payout to car owners around the world. What does it take to come back from such a massive brand blemish? Ignition host Howard Green asks Jack Ewing, the European Economics Correspondent for the NY Times, who's been covering that story, and also puts the question to branding expert Carol Levine, CEO and Co-founder of Energy PR, to see what the future could hold for VW.  

 

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