Square selects energi PR as Canadian Public Relations Agency of Record
First international PR agency to be hired by the San Francisco-based company
TORONTO, Jan. 30, 2014 - Square, the company making commerce easy for everyone, has just named energi PR as its Canadian public relations agency of record; its first hire of a PR firm in an international market outside the US. The San Francisco-based technology company has partnered with energi PR to help support the company's aggressive growth strategy and brand communications in Canada.
"Last year, tens of thousands of Canadian small businesses were accepting credit card payments on their mobile devices and processed over $100-million in sales," said Khobi Brooklyn, Square's director of product communications & marketing. "Clearly Canada is an extremely important market for us."
Founded in San Francisco in 2009 by Jack Dorsey, the co-founder and chairman of Twitter, Square builds tools to help businesses grow. From a revolutionary card reader to back office tools, Square was the first company to introduce a flat, transparent rate for all credit cards, eliminate fixed per-transaction fees, and institute next day business deposits for customers.
"We were impressed by energi PR's deep understanding of the Canadian payment industry and their experience in the French and English business, consumer and lifestyle markets," said Brooklyn. "Similar to Square, energi PR is agile, collaborative and results driven; overall the right strategic fit for our company."
"Square is a truly innovative company and a clear industry leader," said Esther Buchsbaum, energi PR's co-founder and managing partner. "We're elated to be partnering with them to support their growth in the Canadian marketplace and look forward to contributing to their long-term success."
energi PR will handle Square's strategic and integrated brand awareness campaigns, as well as promote new products and services through the strength of its merchant network in Canada. In 2014, Square will be opening a new office in Waterloo, Ontario and offering innovative products and services for Canadian merchants.
About Square, Inc.
Square is making commerce easy for everyone. Starting with a free credit card reader for the iPhone, iPad and Android devices, Square Reader allows anyone to accept credit cards anywhere, anytime for a low transaction rate of 2.75 per cent per swipe, with no hidden fess. Square Register serves as a full point of sale system for businesses to accept payments, manage items and share menu and location information. Founded in 2009 and headquartered in San Francisco, Square is currently available in the U.S., Canada and Japan. More information is available at square.ca.
About energi PR, Communications, Digital
Founded in 1990, energi PR is a full service, bilingual, independently-owned firm specializing in public relations, social media/digital and corporate communications. With offices in Montreal and Toronto, energi PR delivers integrated public relations services to national and multi-national clients. energi PR is a founding member of the Canadian Council of Public Relations Firms and is the Canadian affiliate of the Public Relations Global Network (PRGN) that offers representation in more than 80 markets on six continents. To learn more, visit energipr.com.