The Canadian Cannabis Communications Group (CCCG)
Communicating about cannabis requires a sea change in thinking.
Although cannabis has been used for medical purposes for thousands of years, the use and therapeutic benefit of medical cannabis is new to many physicians and patients. In 2014, the Canadian government made a landmark decision to establish a competitive industry of companies federally licensed to legally produce and sell medical cannabis making Canada a global pioneer.
The decision to establish this highly-regulated and vigorously-debated industry accomplished two other things: it laid the groundwork for a conversation about legalizing the recreational use of cannabis and raised concerns about how to access, navigate and talk about the new system in a way that is helpful and meaningful for Canadians.
We provide expert counsel to Canada’s fastest growing industry.
The Canadian Cannabis Communications Group (CCCG) draws on decades of critical experience in the consumer and medical communication field. Our in-depth knowledge of consumer, patient and medical education is complemented by our understanding of the complex regulatory environment that governs communications to consumers, patients and physicians.
We are Experienced. Knowledgeable. Responsive. Strategic.
The CCCG is at the forefront of the cannabis discussion, helping some of Canada’s largest medical cannabis producers to successfully engage with patients, the medical community, special interest groups and the media.
We work with our clients to communicate effectively and with transparency, manage issues and crisis situations, develop compelling messages, anticipate trends while settings the standard for the newest challenge in communications.
The CCCG offers clients specialized communications experience in the medical cannabis industry and the new frontier in pain management. As Canada’s most experienced and knowledgeable team of professional communicators in the cannabis space, we offer suite of skills that meet the critical needs of stakeholders in the medical and recreational cannabis industry.
We have a proven track record of communications successes.
The CCCG is part of energi PR, an independently-owned, full-service and fully-bilingual national Canadian public relations agency established in 1990 with offices in Toronto and Montreal.
energi PR is the sole Canadian affiliate of GLOBALHealthPR, the world’s largest network of independent agencies specialised in consumer and medical health communications with offices in 42 countries, including those that have recently legalized medical and recreational cannabis use.
Established in 1990, energi PR is a founding member of the Canadian Council of Public Relations Firms, conducting business under a shared industry code of professional conduct.
For more information visit www.energipr.com
Bodine Williams is a public relations consultant who specializes in crisis management and media training with a focus on medical communications for pharmaceutical brands, emerging biotech companies and advocacy groups.
Bodine is the former Senior Managing Director for the New York Media Group at Hill & Knowlton where she supervised the agency’s marketing-communication campaigns. Prior to that, she was a Director Media Practice in the New York office of Burson-Marsteller counseling clients in the healthcare, packaged goods and pharmaceutical industries.
At the International Aids Vaccine Initiative, Bodine led the Crisis and Issues Management team. As well, Bodine served as the spokesperson and Vice-President of Communications at IAVI, which advocates and funds scientific research toward the development of a preventive vaccine. She established organizational protocols for media outreach in the case of an adverse event during a clinical trial.
Prior to that, Bodine was the Chief Spokesperson and Head of Media for the International Federation of Red Cross and Red Crescent Societies in Geneva, Switzerland. She completed communication assignments in 35 countries including Russia, Japan, Myanmar, Syria, Rwanda, South Africa, Israel, Norway and Azerbaijan.
Bodine was an on-air television reporter for CTV National News for seven years. In her early twenties, Bodine hosted Insight, a critically acclaimed prime-time interview segment on Global Television Network. She was also a reporter at Global News, where she was awarded a Radio & Television News Directors Award (RTNDA).
Bodine is the author of Game Face: The Media Interview Playbook, 19 Cautionary Tales.
Carol Levine APR, FCPRS
Carol is considered a thought leader in public relations and marketing communications in Canada and her experience straddles the consumer and healthcare space. Her passion still lies in hands-on client work and she actively shares her expertise well beyond the initial client presentations in the areas of communications planning, the creation of strategic alliances, negotiation, issues management, messaging, and mentorship.
As an agency principal and entrepreneur, she respects the pressures clients face in meeting their targets and has helped established this as our mantra. There was no better place for this to be evident than in Canada’s fastest growing industry, namely medical cannabis. Carol was instrumental in winning both the Bedrocan and Tilray business and in bringing long-standing communications expertise that led to the successful positioning of Tilray as a key player in Canada’s medical cannabis industry.
Carol helped lead the firm through considerable expansion including the creation of one of the country’s most senior, experienced, and results-driven health and wellness divisions. This distinction was recognized in energi PR being invited to join the GLOBALHeathPR network, the world’s largest network of independently owned public relations agencies specializing in consumer and medical health communications.
Carol has developed numerous award winning national consumer awareness and education campaigns. Initiatives like Burger King's Child Abuse Prevention Program, ADTs Domestic Violence Emergency Response Service, Just Kids/Laidlaw School Bus Safety Program among others were proprietary programs that helped clients distinguish themselves in the market as well as capture media attention. Her current clients include some of the world’s most recognizable health related brands including Pfizer, Astellas, Valeant, ViiV Healthcare, LEO, TEVA and Roche.
Carol is a graduate of McGill University in Montreal She earned the international designation APR (Accredited Public Relations) and was inducted as a Fellow of the Canadian Public Relations Society in 2008.
Carol is immediate past Chair of the Canadian Council of Public Relations Firms and was a 2013 Inductee in the Canadian Healthcare Marketing Hall of Fame.
Jennifer is an enthusiastic public relations practitioner with twelve years of experience in both corporate and agency settings.
In 2014, Jennifer worked shoulder-to-shoulder with to-be LP, CannTrust, developing corporate positioning, activating pre-launch and market preparedness initiatives that span across all therapeutic areas touched by medical cannabis and launch strategy formation.
She has exceptional skill executing smart and successful consumer health campaigns and prides herself on the relationships she has fostered with various reporters and bloggers.
Jennifer’s priorities are to provide strategic counsel, creative and digitally-inspired solutions and flawless execution for each client.
Jennifer holds an Honours degree in Communication Studies from Wilfrid Laurier University and a certificate in Corporate Communications and Public Relations from Seneca College.
A communications expert who combines senior management roles in the PR field with previous experience in Canada's biggest newsrooms, Mark brings clients an insider's view on how to craft compelling stories that drive noteworthy media coverage.
As a PR professional, he has provided communications strategy, executive media training, messaging and editorial guidance, reputation/issues management and more to some of Canada's leading brands and organizations, including: Procter & Gamble, British Airways, Bell Canada, CIBC, Canada Post, Duracell, Environment Canada, Gillette, HP, Pfizer, Reebok, Timberland, TD Bank, Union Gas, the University of Toronto, the Heart & Stroke Foundation and World Vision.
Prior to joining energi PR, Mark held senior management positions with global public relations agency Porter Novelli, including five years as Managing Director of the agency’s Canadian operations, overseeing offices in Toronto, Montreal and Vancouver.
As a journalist, Mark spent 15 years as a reporter and editor in the newsrooms of The Globe and Mail, National Post and Canadian Press news service. He also lectured in the graduate and undergrad programs at Toronto's Ryerson School of Journalism, one of Canada's leading post-secondary institutions for journalism.
- Media relations
- Reputation management
- Key message development
- Media preparedness training
- Issues and crisis communications
- Social listening and market research
- Consumer awareness and engagement
- Public forums
- Physician communications
- Stakeholder relations
- Marketing and communication materials
For more information, please write to us at email@example.com or call
Mark Nusca at 416-425-9143