Strategic Partners

The Canadian Cannabis Communications Group (CCCG)


Communicating effectively in the medical and recreational cannabis space.

Although cannabis has been used for thousands of years, its therapeutic benefits are still new to the majority of physicians and patients. A 2013 landmark decision by the Canadian government granting licenses to companies to legally produce and sell medical cannabis has created a highly competitive industry with global ambitions. 

The medical marijuana industry set the stage for the legal production, distribution and sale of recreational marijuana targeted for July 1, 2018. Anticipation of a rapidly expanding marijuana sector has led to two important developments: it forces a conversation on the role and future of cannabis that is meaningful to Canadian consumers, and it raises issues about access, oversight, safety and how best to educate the public.
These events unfold as Health Canada declares overdoses from prescription opioids a public health crisis.  Chronic pain is the epidemic within the epidemic, with physicians still relying on opioid therapy given the lack of data on the strength, dose, and how best to administer cannabinoids. Meanwhile, studies suggest that the public is moving toward accepting medical cannabis as a less addictive alternative.


We provide expert counsel to Canada’s fastest growing industry.

The Canadian Cannabis Communications Group (CCCG) draws on decades of experience in the consumer and medical communication field. Our in-depth knowledge of patient and medical education is complemented by our knowledge of the complex regulatory environment that governs marketing communications to consumers, patients and physicians.
We work with our clients to communicate effectively and with transparency, manage issues and crisis situations, develop compelling messages, and anticipate trends while setting the standard for a fresh challenge in science-based communications.


We are Experienced. Knowledgeable. Responsive. Strategic.

The CCCG is at the forefront of the cannabis discussion, helping some of Canada’s largest medical cannabis producers to successfully engage with investors and the media. We offer specialized communication services in the medical cannabis industry—the new frontier in pain management.
As Canada’s most experienced and knowledgeable team of professional communicators in the cannabis space, we provide a suite of skills to meet the critical needs of stakeholders in the medical and recreational cannabis industry.



The Canadian Cannabis Communications Group Leadership


Bodine Williams

Bodine Williams is a public relations consultant who specializes in crisis management and media training with a focus on medical communications for pharmaceutical brands, emerging biotech companies and advocacy groups.

Bodine is the former Senior Managing Director for the New York Media Group at Hill & Knowlton where she supervised the agency’s marketing-communication campaigns. Prior to that, she was a Director Media Practice in the New York office of Burson-Marsteller counseling clients in the healthcare, packaged goods and pharmaceutical industries.

At the International Aids Vaccine Initiative, Bodine led the Crisis and Issues Management team.  As well, Bodine served as the spokesperson and Vice-President of Communications at IAVI, which advocates and funds scientific research toward the development of a preventive vaccine. She established organizational protocols for media outreach in the case of an adverse event during a clinical trial.

Prior to that, Bodine was the Chief Spokesperson and Head of Media for the International Federation of Red Cross and Red Crescent Societies in Geneva, Switzerland. She completed communication assignments in 35 countries including Russia, Japan, Myanmar, Syria, Rwanda, South Africa, Israel, Norway and Azerbaijan.

Bodine was an on-air television reporter for CTV National News for seven years. In her early twenties, Bodine hosted Insight, a critically acclaimed prime-time interview segment on Global Television Network. She was also a reporter at Global News, where she was awarded a Radio & Television News Directors Award (RTNDA).

Bodine is the author of Game Face: The Media Interview Playbook, 19 Cautionary Tales.


Carol Levine APR, FCPRS

Carol is considered a thought leader in public relations and marketing communications in Canada and her experience straddles the consumer and healthcare space. Her passion still lies in hands-on client work and she actively shares her expertise well beyond the initial client presentations in the areas of communications planning, the creation of strategic alliances, negotiation, issues management, messaging, and mentorship.

As an agency principal and entrepreneur, she respects the pressures clients face in meeting their targets and has helped established this as our mantra. There was no better place for this to be evident than in Canada’s fastest growing industry, namely medical cannabis. Carol was instrumental in winning both the Bedrocan and Tilray business and in bringing long-standing communications expertise that led to the successful positioning of Tilray as a key player in Canada’s medical cannabis industry.

Carol helped lead the firm through considerable expansion including the creation of one of the country’s most senior, experienced, and results-driven health and wellness divisions. This distinction was recognized in energi PR being invited to join the GLOBALHeathPR network, the world’s largest network of independently owned public relations agencies specializing in consumer and medical health communications.

Carol has developed numerous award winning national consumer awareness and education campaigns. Initiatives like Burger King's Child Abuse Prevention Program, ADTs Domestic Violence Emergency Response Service, Just Kids/Laidlaw School Bus Safety Program among others were proprietary programs that helped clients distinguish themselves in the market as well as capture media attention. Her current clients include some of the world’s most recognizable health related brands including Pfizer, Astellas, Valeant, ViiV Healthcare, LEO, TEVA and Roche.

Carol is a graduate of McGill University in Montreal She earned the international designation APR (Accredited Public Relations) and was inducted as a Fellow of the Canadian Public Relations Society in 2008.

Carol is immediate past Chair of the Canadian Council of Public Relations Firms and was a 2013 Inductee in the Canadian Healthcare Marketing Hall of Fame.



Core Services

  • Media relations
  • Reputation management
  • Key message development
  • Media preparedness training
  • Issues and crisis communications
  • Social listening and market research
  • Consumer awareness and engagement
  • Advocacy
  • Public forums
  • Physician communications
  • Stakeholder relations
  • Stakeholder mapping
  • Marketing and communication materials


Contact Us

For more information, please write to us at or call 416-425-9143 ext. 226.