TRAINING AND SPEAKER’S BUREAU

Even with an in-house communications capability there are times when you will need an external perspective. energi PR’s principals, Esther Buchsbaum and Carol Levine are experts in delivering communications training sessions for both small and/or large groups of executives at speaking engagements, association conferences or at company retreats. The following is a sample of available sessions, all of which can be customized to meet your needs.

THE CURRICULUM

Social media 101

From blogs, Twitter and Facebook, to podcasts, crowd-sourcing and online conversations. How does a company dip its toe into the social media ocean and at the same time make sure it doesn’t get in too deep and drown? Based on your individual business needs, we can create an interaction presentation for your team.

Media training

If you are going tell your story chances are you will have to face the media. The question is: are you ready? Managing media interviews can be overwhelming and often intimidating even for seasoned executives. Our half–day or full-day media training sessions will help you to better understand how media work, you will learn how to prepare for interviews and ultimately how to effectively share your story.

Making the most of your agency investment

The decision to engage a PR firm represents a major investment for your organization. Our hour-long session on working productively and efficiently with a PR agency can help ensure your experience is a positive one. We will discuss how to effectively structure and deliver agency briefings, how to best manage client/agency expectations and how to prepare your team to work through this new partnership.

PR 101

If you’re new to public relations or simply thinking about how PR might help you achieve your business goals and objectives, this session is designed for you. This one-hour presentation provides an introduction to public relations, dispels any myths, and helps you differentiate PR from advertising and marketing. Case studies and examples of PR dos and don’ts pulled from the pages of recent news stories will be presented to provide practical and timely examples.

Are you Health 2.0 ready?

Did you know that 59 per cent of adults use online resources to get health and wellness information and that nearly two-thirds of Canadian physicians use the internet for clinical practice and to search for medical information? User-generated healthcare content, forums and online communities provide an opportunity to engage and help educate the people you’re trying to reach. Which organizations are emerging as leaders? And how do you integrate online and social media programs into your communications, marketing and education strategies? Building on more than three decades of experience in the sector, Carol Levine, who leads energi’s healthcare practice, takes you through the trends, best practices and relevant case studies. This interactive session will provide you with an understanding of the challenges and opportunities in Health 2.0 and get you on the right track for building relationships and your community online.

Communicating with employees during an organizational transition

Whether your business is large or small, effective and transparent employee communications is essential. This begins with management’s ability to listen and react appropriately and in a timely way. Change is often a catalyst – a shift in company policy, a change in management structure, a merger or acquisition, these represent ideal opportunities to open up and improve lines of communication and continue to build employee relationships. Our experts will walk you through some of the challenges, issues and roadblocks your company might face during such a transition and the strategies and tools you can apply to motivate staff, to increase productivity, and to bring your employees onside.