Theodora Samiotis
Senior Advisor

Theodora is a seasoned communications and public affairs practitioner with more than 20 years’ experience in the private and public sectors.

As Director of Communications & Public Affairs in Canada for Wyeth Pharmaceuticals (now Pfizer), Theodora developed and implemented public relations programs for the successful launch of four products, was the point person on industry issues including Federal policy recommendations, and built and managed stakeholder relationships. She also acted as chief corporate spokesperson guiding reputational and crisis communications nationally. 

More recently, within her own Consulting practice, Theodora has also worked to identify and mobilize patient groups for rare diseases as well as in brain research, including ALS and Parkinson’s, on behalf of Corporate and Foundation clients.

She also has a deep understanding of the workings of the federal government and health policy gained during her six years on Parliament Hill, first as a Legislative Assistant for a Member of Parliament in the House of Commons and then as Special Assistant to the Minister of National Defence of Canada.

Theodora recently served two terms as an elected Councillor for the City of Westmount, where her experiences include stakeholder and community relations as well as engagement with provincial and federal governments and regulatory bodies. 

Based in Montreal, Theodora holds a BA in Communications from Concordia University where she is also an Adjunct faculty member of the School of Community and Public Affairs. She is fluent in English, French, Spanish and Greek.