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We are energi PR. Making connections that transform your business.

About Our PR Agency

We provide world-class insights, local market knowledge, strategy and implementation through public relations and integrated social and digital marketing communications. With a focus on consumer health, lifestyle and medical science communications, we are the first Canadian, independently-owned national bilingual PR agency with offices in Toronto and Montreal. We are also the sole Canadian agency partner of Global Health Marketing & Communications (GHMC), the largest and most robust network of independent healthcare agencies worldwide.

Our Approach

Innovation is what makes your corporate story unique along with the credibility, values and leadership that are the cornerstones of your social enterprise. We communicate your story with precision and creativity in new ways that people can’t ignore.

Who you speak to and where you connect with them is just as important as what you have to say. Our knowledge of consumers, patients and healthcare professionals ensures that your stories will resonate, whether it’s a novel medical therapy, a next-generation consumer product or an incredible travel destination.

Awards and media hits are nice, but we focus on putting winning strategies into play. We ask the right questions, deliver honest answers and move the needle on influence, relationships and trust. Exceptionally executed, this is the power of PR.

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Our Clients

Our clients are innovators, addressing some of the world’s most pressing, unmet medical needs and developing the next generation of consumer products and services. They are driven by success, open to new ideas and approaches and value having experienced PR professionals working alongside them. Our independence and entrepreneurial spirit means we are on this journey together.

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Our Values

energi PR is an independently owned and managed public relations, social and digital communications agency. We wouldn’t have it any other way. We focus on our clients, colleagues, and values without answering to a higher power. Being independent means the buck stops with us and we take this responsibility seriously. Because we’ve chosen to specialize in consumer health and wellness, lifestyle and medical communications, how we do our job has a meaningful impact on people’s lives, including our own.

We are all looking for products and services that make our lives better, healthier and safer, that add enjoyment, even excitement. Expertly translating high science and differentiating a product based on its formulation, mode of action or delivery system in a way that anyone can understand is what sets us apart. For more than three decades. energi PR has been the strategy-first agency that makes sense of the science, communicates the complex, translates the technical and articulates the awesome.

Our Leadership

energi leads with excellence. We are experienced, hands-on PR practitioners. We are agile and entrepreneurial, challenging standards and approaches in our field, bringing life to compelling ideas and guiding our clients and their brands through the most complex business challenges.


Carol Levine
Co-Founder, CEO


Stephanie Engel
Senior Vice President


Bonnie Levine
Chief Operating Officer

Carrie Sanders

Carrie Sanders
VP Strategy & Partnerships


Theodora Samiotis
Senior Advisor


Remembering Our Co-Founder

Esther Buchsbaum

As President and Co-Founder of energi PR, Esther brought more than 30 years of brand development and strategic counsel to a range of clients in the consumer, lifestyle, health and wellness arenas. More than that, Esther brought unparalleled passion for the profession of communications. She enjoyed no greater satisfaction than to provide strategic insights and develop solutions to the myriad of issues faced by our clients.

Her leadership and expertise in corporate and stakeholder communications, strategic planning, issues and reputation management, crisis preparedness and Corporate Social Responsibility program development and implementation produced exceptional results for leading Canadian and international brands. An APR and Fellow of the Canadian Public Relations Society, Esther was active in industry and community relations including serving as a regular guest lecturer and panel expert at the McGill Desautels Faculty of Management and MBA programs. She was admired and respected by her team, clients, and colleagues throughout the world.

In 2020 and at the height of a global pandemic, Esther faced the greatest challenge of her life, incurable brain cancer. A true force of nature, she confronted her prognosis with grace, courage, and humour. Sadly, she left all of us on May 14, 2022, heartbroken, but with determination to continue the legacy that she and her business partner, co-founder and dear friend Carol Levine began in 1990. Her energi lives on.

Our Partners

energi brings the value of key strategic relationships to the mix. It’s not just what you know, it’s who you know. Our relationships mean everything to us and our clients.


energi PR is the exclusive Canadian partner agency of Global Health Marketing & Communications (GHMC).  GHMC is the largest and most robust network of independent healthcare agencies worldwide, dedicated to improving outcomes through the delivery of dynamic, health-lingual experiences that drive meaningful global change. With more than 700 health-specialist communications professionals spanning more than a dozen disciplines, our partners share a belief in insights-driven strategies and a commitment to collaboration. Today, GHMC has capabilities and reach into more than 60 countries. For more information on our multi-national offering contact us.


Medius International Inc. guides successful global companies through challenging, competitive times. Their flagship product, Psychmentation™, allows them to access the most resistant layers of information that are critical to a company’s success and which traditional market research cannot overcome. Medius’ integration of market intelligence, strategic guidance and organizational design combined with energi PR’s public relations and multi-channel communications provides a powerful combination to drive outcomes.

Carol Levine
Co-Founder, CEO

A respected thought leader and contributor to the Canadian and global PR industry, Carol has led the agency through considerable expansion, creating one of the country’s most senior, experienced and results-driven healthcare PR practices.

An APR, Fellow of the Canadian Public Relations Society and Past Chair of the Canadian Council of Public Relations Firms, she was the first PR professional inducted into the Canadian Healthcare Marketing Hall of Fame.

Carol’s extensive experience spans a range of consumer, wellness and pharmaceutical clients and brands including the creation of many award-winning public education, advocacy and adherence programs.

A hands-on, strategic and seasoned PR professional, she has a deep understanding of the pharmaceutical and healthcare landscape bringing best-in-class approaches and insights.

Stephanie Engel
Senior Vice President, Client Services

Stephanie is a strategic and creative communications professional with more than 20 years of experience in PR and marketing within corporate and agency environments. 

She brings expertise in product launches, paid and earned media, rebranding, influencer seeding and social media integration to a variety of industry sectors ranging from consumer-packaged goods, retail, food and beverage to healthcare and wellness.

Stephanie is past president of the Toronto-based chapter of the International Association of Business Communicators and is a recipient of local, national and international industry awards for her work.

Bonnie Levine
Chief Operating Officer

Bonnie’s background in management consulting and organizational effectiveness, along with senior strategic roles in the global pharmaceutical industry and with Fortune 500 companies, has equipped her to support the agency in a dual capacity. 

As COO, she oversees operations in addition to her direct involvement in communications initiatives for the agency’s pharmaceutical accounts. Bonnie leads research, social listening and stakeholder mapping efforts as well as content development. 

An MBA graduate of HEC Montreal, her experience in strategy development, research and analysis, training and facilitation and project management across a broad range of industries translates to quality insights and value-added solutions.

Carrie Sanders
VP Strategy & Partnerships

A seasoned and highly respected PR professional with over 20 years of experience in consumer public relations and marketing communications. Thought her career, Carrie has developed a passion for storytelling and a talent for building strong relationships. 

She has mentored countless PR professionals throughout her career, helping to shape the next generation of communicators.  As Vice President of Strategy and Partnerships at energi PR, she plays a key role in creative planning, client satisfaction, and business growth.  Carrie is based in Montreal and is fluently bilingual.

Theodora Samiotis
Senior Advisor

Theodora is a seasoned communications and public affairs practitioner with more than 20 years’ experience in the private and public sectors.

As Director of Communications & Public Affairs in Canada for Wyeth Pharmaceuticals (now Pfizer), Theodora developed and implemented public relations programs for the successful launch of four products, was the point person on industry issues including Federal policy recommendations, and built and managed stakeholder relationships. She also acted as chief corporate spokesperson guiding reputational and crisis communications nationally. 

More recently, within her own Consulting practice, Theodora has also worked to identify and mobilize patient groups for rare diseases as well as in brain research, including ALS and Parkinson’s, on behalf of Corporate and Foundation clients.

She also has a deep understanding of the workings of the federal government and health policy gained during her six years on Parliament Hill, first as a Legislative Assistant for a Member of Parliament in the House of Commons and then as Special Assistant to the Minister of National Defence of Canada.

Theodora recently served two terms as an elected Councillor for the City of Westmount, where her experiences include stakeholder and community relations as well as engagement with provincial and federal governments and regulatory bodies. 

Based in Montreal, Theodora holds a BA in Communications from Concordia University where she is also an Adjunct faculty member of the School of Community and Public Affairs. She is fluent in English, French, Spanish and Greek.