Evoco walks the walk when it comes to sustainability – literally. A global leader in sustainable materials and components for the footwear industry, with roots at MaRS Discovery District in Toronto, their eco-foam is 70-80% plant-based, third-party certified, and contributes to a reduction in carbon emissions of up to 70%. To drive brand awareness, market presence, and share of voice, energi PR's mandate includes media relations, social media strategy, executive media training, and key message development. Evoco's story is a compelling one capturing the attention of Forbes, CTV Toronto, and trade publications including Footwear Plus. We are proud to be supporting this Canadian leader in their mission to improve the world we live in through innovation in plant-based materials.

Though seemingly every industry has been affected in some way by the COVID 19 pandemic, the healthcare sector has undoubtedly been hit the hardest – and for cancer patients who experienced delays in screening, diagnosis and treatment, the potential outcomes were at times devastating. In partnership with the Canadian Cancer Society (CCS) for World Cancer Day 2022, energi PR mobilized an award-winning national earned media relations push highlighting the psychological toll of delays in cancer care. Thanks to expert spokespeople, including CCS CEO Andrea Seale, and a patient spokesperson, we secured 132 pieces of coverage coast-to-coast including the cover of the Vancouver Sun, an interview with 680 News, and a spot on the most watched French morning show in the country, Salut, Bonjour!

Over the course of the pandemic, an estimated 4,000 cases of cancer went undiagnosed in Quebec as a direct result of the strain put on hospitals. Le Week-end pour combattre le cancer was a unique and engaging weekend-long event to help fund cancer research and care for the Jewish General Hospital's world-renowned Segal Cancer Centre. energi PR reached a captive Montreal-based audience and raised awareness for the event, through a bilingual media relations campaign generating 17 pieces of coverage in French media outlets, more than 7 million impressions in top-tier English outlets, as well as on-site coverage by major media. Le Week-end was a resounding success, generating $1.7 million in funds and attracting 675 participants and garnering us a Canadian Public Relations Society ACE Award in the Cause-Related Campaign category. A win-win for all involved!

Moms are our everyday heroes. Just like Melitta Bentz, the founder of Melitta Coffee, they wear many hats. Melitta celebrates moms every year and this Mother’s Day was no different – with the exception of the festivities being held online due to COVID-19. To recognize mom, and build positive brand connection, we worked with crafting expert and influencer Denise Wild to create #MothersDaywithMelitta memorable moments. Media and influencer moms – and their children – participated in a virtual crafting session from the comfort and safety of their homes, while enjoying delicious pre-delivered Melitta coffee and treats. A great time was had by all, and memorable moments were created.

Can biosimilars help Canada’s fragile healthcare system? If the pandemic has an upside, it’s given us time to think about where we are headed in terms of patient care, including drug costs. As new PMPRB legislation has been delayed again, thinking about ways to rationalize costs without compromising care should be a priority. Many Canadians are unaware that safe, effective pharmaceuticals CAN be obtained at a lower cost. Our work with Korean-based pharmaceutical company Samsung Bioepis helped demystify the controversial story of biosimilars approved by Health Canada for chronic conditions like RA, IBD and others. Our work involved talking about how transitioning from costly biologics to evidence-based biosimilars can redirect precious resources to other pressing healthcare needs without negative effects on patient care.

Eyesight is one of our most important senses and we must protect it. That’s why we were proud to partner with Bausch + Lomb to promote their #WhyEyeCare campaign during May Vision Health Month for the past three years. More than a catchy name, the program helps to raise awareness of the importance of eye health and generate funds for Fighting Blindness Canada. Working with top vision health and lifestyle influencers, the month-long social media campaign inspires and empowers Canadians to take care of their eyes via engaging, impactful and meaningful content.

Neither sleet nor hail nor covid would stop this pharma launch. With values that put patient outcomes front and centre, bringing an entirely new topical therapy for psoriasis can wait for no-one, not even a global pandemic. Supporting our client Bausch Health Canada’s PR needs for the launch of Duobrii™ was a responsibility we took seriously. With media, key opinion leaders and stakeholders WFH, effective comms meant resourcefulness and creativity. No problem there.

Earned coverage is the gold standard for visibility, notoreity, credibility and reputation. There’s no quick hit when it comes to corporate image building, and the best reputation can be destroyed in an instant. While paid and sponsored content are embedded in energi PR's strategies and multi-channel communications campaigns, there’s lots of power packed when stories make it into top tier editorial media. So when a small Canadian bio-pharma like Tetra got ink in FORBES among others, it was a pretty big deal. Caveat: it takes a steady drumbeat to influence the powerful.

Covid-19 had a devastating impact across every sector of our society. Unlike in several other provinces, Ontario’s Osteopathic Manual Practitioners were prevented from treating patients and deemed non-essential. The consequences were dire for those undergoing treatment after illness or injury. Through social media efforts, supporting and promoting an on-line petition, opinion pieces and media coverage we brought the issue forward and OAO members got back to what they are highly trained, and love to do – easing suffering.

If you have or know someone living with a skin condition called psoriasis, you are aware how hard it can be to control. Many sufferers just want to do better, live better. And that was the impetus to the LiveBetterWithPsoriasis.ca website energi PR developed to provide information, tips, and tools to educate and encourage meaningful discussions between a patient and their HCP. Promoted primarily through a Google ad campaign it starts with a short and simple quiz about the individual's experience managing the condition, and more importantly, their expectations.

When you work with cannabinoids, it’s hard not to be thought of as a cannabis company. Message discipline, thought leadership, and targeted communications is what we do to ensure Tetra Bio-Pharma is recognized as the only North American biopharmaceutical company with on-going FDA and Health Canada authorized clinical trial programs.

Did you know that obesity is a medical condition like heart disease and diabetes? The brain plays a key role in controlling cravings and Rx products are approved as a therapeutic option. We created unique platforms for experts in addiction, nutrition, weight management and psychology to explain the science behind weight gain and present balanced information on medical therapy.

With sights on getting seniors and their families engaged in their own vision health this omni-channel initiative shed light on the human, economic and social cost of vision loss. #EYESEEYOU got Canadians to see why advocating for health is worth the effort.

Pharmaceutical marketing is about playing by the rules. Working with subject experts and patients, we introduced the first IL-23 biological agent for moderate to severe plaque psoriasis.

Our pharma experience paved the way for Tilray to dominate cannabis news. From science to snowboarding, our 24/7 news bureau generated 100 million+ impressions in less than a year.

Revolutionary advances in the new world of botanical cosmeceuticals mean the Fountain of Youth is within reach. Purely Canadian from conception to commercialization, our multi-tiered media and influencer campaigns reached beauty and lifestyle editors from coast to coast allowing them to experience and explore the new age of skincare science.

No one wants to talk about overactive bladder, but we did just that with the Powder Room. This national digital and public awareness campaign made it OK to share personal stories. Canadians ranked the best WC’s in the country on the Cross Canada Powder Room Map.

This social, digital and experiential campaign was crafted to stick it to prostate cancer, the most common cancer to affect Canadian men. Partnering with the Toronto Maple Leafs and the Movember Canada Foundation, our client Astellas Pharma Canada scored big in online engagement to show that Movember is more than moustaches.

Introducing Austrian Airlines’ inaugural flight from Vienna to Montreal was just one leg of our journey as the Canadian PR agency for the Lufthansa Group of airlines. Foreign dignitaries, airline officials, airport authority representatives, Austrian folk dancers and the famous water salute, greeted incoming passengers as they disembarked at Aéroport International Montréal-Trudeau. FAMs, press conferences, behind the scenes interviews and strategic counsel - all in a day’s work for the energi road warriors!

We helped make the world a more beautiful place by introducing Canadians to the newest and most exciting developments at P&G, the world’s largest consumer goods company. Our campaigns on behalf of Olay, Secret, Venus and Herbal Essences, showcased not only the product benefits, but educated stakeholders on the R&D and science behind the brands.

It’s pretty “Obvious” - our award-winning campaigns have helped thousands of Canadian travellers navigate the complexities of online shopping for that right vacation, business trip or girlfriend getaway. From building giant beds in downtown Toronto to organizing surprise appearances by our very own Captain Obvious, media and influencers have come to know us as the leaders in Travel and Hospitality PR.

From scrubbing to sweeping, no task is too difficult for our crew when it comes to setting our client Vileda apart from the competition. Developing innovative, informative and fun filled campaigns on behalf of leading consumer brands is our strength. Just ask our clients, we clean up good!

We bring Canadians the story of Melitta coffee from its humble beginnings in 1908 in the kitchen of founder, Melitta Benz, to today, where Melitta has grown into one of the world’s leading brands. From beans to brew, we continue to deliver innovative and creative campaigns that excite and delight coffee lovers from coast to coast.

We spread the word that delicious can also be healthy. Our #POMPITUP campaign challenged health and wellness media and influencers to test their endurance as they scaled walls, swung from a trapeze, climbed ropes and maneuvered their way through our specially designed obstacle course. Health, nutrition and sound mind and body are our mantras. Namaste!