Melitta – #MothersDayWithMelitta
Moms are our everyday heroes. Just like Melitta Bentz, the founder of Melitta Coffee, they wear many hats. Melitta celebrates moms every year and this Mother’s Day was no different – with the exception of the festivities being held online due to COVID-19. To recognize mom, and build positive brand connection, we worked with crafting expert and influencer Denise Wild to create #MothersDaywithMelitta memorable moments. Media and influencer moms – and their children – participated in a virtual crafting session from the comfort and safety of their homes, while enjoying delicious pre-delivered Melitta coffee and treats. A great time was had by all, and memorable moments were created.