A digital campaign to help Canadians LiveBetterWithPsoriasis.ca
If you have or know someone living with a skin condition called psoriasis, you are aware how hard it can be to control. Many sufferers just want to do better, live better. And that was the impetus to the website PR developed to provide information, tips, and tools to educate and encourage meaningful discussions between a patient and their HCP. Promoted primarily through a Google ad campaign it starts with a short and simple quiz about the individuals experience managing the condition, and more importantly, their expectations. The answers can be printed out and brought to the next appointment.