In a competitive skincare market, we elevated Cetaphil to rival industry giants like Dove and Neutrogena. Our strategic approach involved leveraging customer endorsements and forging crucial alliances with healthcare professionals, including dermatologists, pediatric dermatologists, pharmacists, and dermatology nurses. This collaborative effort reshaped Cetaphil’s brand perception, targeting both medical and consumer audiences effectively.
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We’ve had the privilege of teaming up with Astellas Pharma Canada for two game-changing health advocacy campaigns. First, we tackled overactive bladder head-on with ‘Astellas Power Room,’ a nationwide digital movement that encouraged open conversations and offered practical solutions. Building on this momentum, we partnered with the Toronto Maple Leafs and the Movember Canada Foundation for #Pucks4Prostate, bringing together hockey enthusiasts and health advocates to spread awareness about prostate cancer.
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Many Canadians are unaware that safe, effective pharmaceuticals CAN be obtained at a lower cost. Our work with Korean-based pharmaceutical company Samsung Bioepis helped demystify the controversial story of biosimilars approved by Health Canada for chronic conditions like RA, IBD and others. Our efforts involved talking about how transitioning from costly biologics to evidence-based biosimilars can redirect precious resources to other pressing healthcare needs without negative effects on patient care.
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As part of a comprehensive PR program, including ongoing media relations and influencer programs, the energi PR team launched the #POMPITUP campaign. We invited Canadian health and wellness media and key influencers to push their endurance limits by conquering various obstacles, including scaling walls, swinging from a trapeze, climbing ropes, and navigating a branded obstacle course. This creative activation conveyed the message that healthiness and deliciousness can harmoniously coexist in a memorable and playful manner.
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Our ongoing partnership with the Ontario Association of Osteopathic Manual Practitioners aims to promote the practice of osteopathy, educate audiences about its benefits, and build an engaged online community. Through a strategic approach to social media, we curate content that resonates with practitioners, members, and potential clients. Pairing engaging visuals with informative captions, we bring the essence of osteopathy to life, making it accessible to all.
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The energi PR team embraced every challenge, ensuring that Vileda Canada excelled in a competitive market. Our proactive media relations consistently spotlighted Vileda Canada, setting them apart from competitors. Through innovative campaigns, we heightened their presence and influence in the market.
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