This social, digital and experiential campaign was crafted to stick it to prostate cancer, the most common cancer to affect Canadian men. Partnering with the Toronto Maple Leafs and the Movember Canada Foundation, our client Astellas Pharma Canada scored big in online engagement to show that Movember is more than moustaches.
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No one wants to talk about overactive bladder, but we did just that with the Powder Room. This national digital and public awareness campaign made it OK to share personal stories. Canadians ranked the best WC’s in the country on the Cross Canada Powder Room Map.
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Introducing Austrian Airlines’ inaugural flight from Vienna to Montreal was just one leg of our journey as the Canadian PR agency for the Lufthansa Group of airlines. Foreign dignitaries, airline officials, airport authority representatives, Austrian folk dancers and the famous water salute, greeted incoming passengers as they disembarked at Aéroport International Montréal-Trudeau. FAMs, press conferences, behind the scenes interviews and strategic counsel – all in a day’s work for the energi road warriors!
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Did you know that obesity is a medical condition like heart disease and diabetes? The brain plays a key role in controlling cravings and Rx products are approved as a therapeutic option. We created unique platforms for experts in addiction, nutrition, weight management and psychology to explain the science behind weight gain and present balanced information on medical therapy.
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It’s pretty “Obvious” – our award-winning campaigns have helped thousands of Canadian travellers navigate the complexities of online shopping for that right vacation, business trip or girlfriend getaway. From building giant beds in downtown Toronto to organizing surprise appearances by our very own Captain Obvious, media and influencers have come to know us as the leaders in Travel and Hospitality PR.
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We spread the word that delicious can also be healthy. Our #POMPITUP campaign challenged health and wellness media and influencers to test their endurance as they scaled walls, swung from a trapeze, climbed ropes and maneuvered their way through our specially designed obstacle course. Health, nutrition and sound mind and body are our mantras. Namaste!
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Pharmaceutical marketing is about playing by the rules. Working with subject experts and patients, we introduced the first IL-23 biological agent for moderate to severe plaque psoriasis.
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We bring Canadians the story of Melitta coffee from its humble beginnings in 1908 in the kitchen of founder, Melitta Benz, to today, where Melitta has grown into one of the world’s leading brands. From beans to brew, we continue to deliver innovative and creative campaigns that excite and delight coffee lovers from coast to coast.
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We helped make the world a more beautiful place by introducing Canadians to the newest and most exciting developments at P&G, the world’s largest consumer goods company. Our campaigns on behalf of Olay, Secret, Venus and Herbal Essences, showcased not only the product benefits, but educated stakeholders on the R&D and science behind the brands.
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With sights on getting seniors and their families engaged in their own vision health this omni-channel initiative shed light on the human, economic and social cost of vision loss. #EYESEEYOU got Canadians to see why advocating for health is worth the effort.
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