The role of social media on behavior and purchasing decisions is undisputed. A strong PR plan is built on assessing where consumers are engaging online, what they are saying and the platforms they are using.
Brand relationships are no longer solidified in the traditional ways and necessitate innovative, multi-dimensional, and consistent social strategies to ensure you aren’t missing out on valuable insights and opportunities.
Authentic information and data-driven strategies are mission critical to building communications plans. We use leading technologies to conduct landscape analyses and stakeholder and influencer mapping to ensure we reach the right audience with the right message on the right platform.
our clients and partners say it best.
“During my time as GHPR chair, I’d always respected Carol’s professionalism and realistic approach to addressing the business challenges of clients, whether in the health public affairs, patient advocacy or pharmaceutical and medical device product marketing arenas. Plus, for Canada-based global organizations, international access to quality health care communications assets is but a phone call or email away, thanks to Carol’s close relationship with local GHPR principals covering more than 40 countries. Whether your organization needs to manage issues, promote awareness or market your innovations, you’ll find working with energi PR both enjoyable and highly rewarding.”