Even 15 years after marijuana was approved for legal medical use in Canada, the language describing it obscures, conceals and hides.
Continue readingLet’s Find Some Better Words For Weed
Can cannabis shed its dubious and illicit past so that this compound can be looked at within a medical framework first, and a recreational one second?
Continue readingree’ -im-burs-og-ruh-fee
Canada’s contribution to Reimbursography, GLOBALHealthPR’s (GHPR) country-specific pharma market access insights, has been published.
Continue reading2015’s Biggest PR Hits And Misses
Whoever said you that you can’t take brand equity to the bank never dealt with a knife to their reputation.
Continue reading(S)training to Understand VIA’s Loyalty Strategy
I chose VIA 1 as a guilty pleasure. It no longer is.
Continue reading