Before you dismiss PR or assume it’s a piece of cake to generate top tier coverage, understand what it takes to create compelling news and capture the attention of career journalists.
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Before you dismiss PR or assume it’s a piece of cake to generate top tier coverage, understand what it takes to create compelling news and capture the attention of career journalists.
Continue reading
Moms are our everyday heroes. Just like Melitta Bentz, the founder of Melitta Coffee, they wear many hats. Melitta celebrates moms every year and this Mother’s Day was no different – with the exception of the festivities being held online due to COVID-19. To recognize mom, and build positive brand connection, we worked with crafting expert and influencer Denise Wild to create #MothersDaywithMelitta memorable moments. Media and influencer moms – and their children – participated in a virtual crafting session from the comfort and safety of their homes, while enjoying delicious pre-delivered Melitta coffee and treats. A great time was had by all, and memorable moments were created.
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Can biosimilars help Canada’s fragile healthcare system? If the pandemic has an upside, it’s given us time to think about where we are headed in terms of patient care, including drug costs. As new PMPRB legislation has been delayed again, thinking about ways to rationalize costs without compromising care should be a priority. Many Canadians are unaware that safe, effective pharmaceuticals CAN be obtained at a lower cost. Our work with Korean-based pharmaceutical company Samsung Bioepis helped demystify the controversial story of biosimilars approved by Health Canada for chronic conditions like RA, IBD and others. Our work involved talking about how transitioning from costly biologics to evidence-based biosimilars can redirect precious resources to other pressing healthcare needs without negative effects on patient care.
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Before you dismiss PR or assume it’s a piece of cake to generate top tier coverage, understand what it takes to create compelling news and capture the attention of career journalists.
Continue reading
Independent-owned agency Energi PR has been making multi-national level impacts in the health, lifestyle, and medical science industries. Committed to communicating the unique stories of their clients, energi PR utilizes their own experiences to cultivate a lasting impression and improve their target audiences’ lives.
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Kamala Harris made history being the first female, person of colour elected Vice President of the United States. PR In Canada sat down with energi PR’s CEO/Co-founder, Carol Levine, to speak about what this means for working women around the world.
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energi PR celebrates our 30th anniversary! PR In Canada sat down with energi PR’s CEO/Co-founder, Carol Levine, President/Co-founder, Esther Buchsbaum, and SVP, Client Services, Stephanie Engel to speak about this milestone and what’s next!
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Covid-19 has had a big impact on the way we connect with those around us. Whether married, partnered or single, social distancing has affected us all. In our latest energi Talks webinar, we invited Maureen McGrath, RN, one of Canada’s foremost experts on relationships, to talk to us about Connections During Covid and ways to navigate the issues and challenges we are all experiencing in our interactions with others during this time of isolation.
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Taylor L. Cole Longacre has spent more than 14 years leading public relations and marketing for global brands like Hotels.com, ID90 Travel, Sabre, Expedia Group, and Kimberly Clark. She’s the host of the global travel show, Hotel Hunt on Amazon Prime Video, and the hotel expert for the Canadian syndicated radio program and podcast, the Informed Traveler.
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