Evoco walks the walk when it comes to sustainability – literally. A global leader in sustainable materials and components for the footwear industry, with roots at MaRS Discovery District in Toronto, their eco-foam is 70-80% plant-based, third-party certified, and contributes to a reduction in carbon emissions of up to 70%. To drive brand awareness, market presence, and share of voice, energi PR’s mandate includes media relations, social media strategy, executive media training, and key message development. Evoco’s story is a compelling one capturing the attention of Forbes, CTV Toronto, and trade publications including Footwear Plus. We are proud to be supporting this Canadian leader in their mission to improve the world we live in through innovation in plant-based materials.

Over the course of the pandemic, an estimated 4,000 cases of cancer went undiagnosed in Quebec as a direct result of the strain put on hospitals. Le Week-end pour combattre le cancer was a unique and engaging weekend-long event to help fund cancer research and care for the Jewish General Hospital’s world-renowned Segal Cancer Centre. energi PR reached a captive Montreal-based audience and raised awareness for the event, through a bilingual media relations campaign generating 17 pieces of coverage in French media outlets, more than 7 million impressions in top-tier English outlets, as well as on-site coverage by major media. Le Week-end was a resounding success, generating $1.7 million in funds and attracting 675 participants and garnering us a Canadian Public Relations Society ACE Award in the Cause-Related Campaign category. A win-win for all involved!

Though seemingly every industry has been affected in some way by the COVID 19 pandemic, the healthcare sector has undoubtedly been hit the hardest – and for cancer patients who experienced delays in screening, diagnosis and treatment, the potential outcomes were at times devastating. In partnership with the Canadian Cancer Society (CCS) for World Cancer Day 2022, energi PR mobilized an award-winning national earned media relations push highlighting the psychological toll of delays in cancer care. Thanks to expert spokespeople, including CCS CEO Andrea Seale, and a patient spokesperson, we secured 132 pieces of coverage coast-to-coast including the cover of the Vancouver Sun, an interview with 680 News, and a spot on the most watched French morning show in the country, Salut, Bonjour!

Moms are our everyday heroes. Just like Melitta Bentz, the founder of Melitta Coffee, they wear many hats. Melitta celebrates moms every year and this Mother’s Day was no different – with the exception of the festivities being held online due to COVID-19. To recognize mom, and build positive brand connection, we worked with crafting expert and influencer Denise Wild to create #MothersDaywithMelitta memorable moments. Media and influencer moms – and their children – participated in a virtual crafting session from the comfort and safety of their homes, while enjoying delicious pre-delivered Melitta coffee and treats. A great time was had by all, and memorable moments were created.

Can biosimilars help Canada’s fragile healthcare system? If the pandemic has an upside, it’s given us time to think about where we are headed in terms of patient care, including drug costs. As new PMPRB legislation has been delayed again, thinking about ways to rationalize costs without compromising care should be a priority. Many Canadians are unaware that safe, effective pharmaceuticals CAN be obtained at a lower cost. Our work with Korean-based pharmaceutical company Samsung Bioepis helped demystify the controversial story of biosimilars approved by Health Canada for chronic conditions like RA, IBD and others. Our work involved talking about how transitioning from costly biologics to evidence-based biosimilars can redirect precious resources to other pressing healthcare needs without negative effects on patient care.

Eyesight is one of our most important senses and we must protect it. That’s why we were proud to partner with Bausch + Lomb to promote their #WhyEyeCare campaign during May Vision Health Month for the past three years. More than a catchy name, the program helps to raise awareness of the importance of eye health and generate funds for Fighting Blindness Canada. Working with top vision health and lifestyle influencers, the month-long social media campaign inspires and empowers Canadians to take care of their eyes via engaging, impactful and meaningful content.

Earned coverage is the gold standard for visibility, notoreity, credibility and reputation. There’s no quick hit when it comes to corporate image building, and the best reputation can be destroyed in an instant. While paid and sponsored content are embedded in energi PR’s strategies and multi-channel communications campaigns, there’s lots of power packed when stories make it into top tier editorial media. So when a small Canadian bio-pharma like Tetra got ink in FORBES among others, it was a pretty big deal. Caveat: it takes a steady drumbeat to influence the powerful.