Moms are our everyday heroes. Just like Melitta Bentz, the founder of Melitta Coffee, they wear many hats. Melitta celebrates moms every year and this Mother’s Day was no different – with the exception of the festivities being held online due to COVID-19. To recognize mom, and build positive brand connection, we worked with crafting expert and influencer Denise Wild to create #MothersDaywithMelitta memorable moments. Media and influencer moms – and their children – participated in a virtual crafting session from the comfort and safety of their homes, while enjoying delicious pre-delivered Melitta coffee and treats. A great time was had by all, and memorable moments were created.

Can biosimilars help Canada’s fragile healthcare system? If the pandemic has an upside, it’s given us time to think about where we are headed in terms of patient care, including drug costs. As new PMPRB legislation has been delayed again, thinking about ways to rationalize costs without compromising care should be a priority. Many Canadians are unaware that safe, effective pharmaceuticals CAN be obtained at a lower cost. Our work with Korean-based pharmaceutical company Samsung Bioepis helped demystify the controversial story of biosimilars approved by Health Canada for chronic conditions like RA, IBD and others. Our work involved talking about how transitioning from costly biologics to evidence-based biosimilars can redirect precious resources to other pressing healthcare needs without negative effects on patient care.