Evoco walks the walk when it comes to sustainability – literally. A global leader in sustainable materials and components for the footwear industry, with roots at MaRS Discovery District in Toronto, their eco-foam is 70-80% plant-based, third-party certified, and contributes to a reduction in carbon emissions of up to 70%. To drive brand awareness, market presence, and share of voice, energi PR’s mandate includes media relations, social media strategy, executive media training, and key message development. Evoco’s story is a compelling one capturing the attention of Forbes, CTV Toronto, and trade publications including Footwear Plus. We are proud to be supporting this Canadian leader in their mission to improve the world we live in through innovation in plant-based materials.

Though seemingly every industry has been affected in some way by the COVID 19 pandemic, the healthcare sector has undoubtedly been hit the hardest – and for cancer patients who experienced delays in screening, diagnosis and treatment, the potential outcomes were at times devastating. In partnership with the Canadian Cancer Society (CCS) for World Cancer Day 2022, energi PR mobilized an award-winning national earned media relations push highlighting the psychological toll of delays in cancer care. Thanks to expert spokespeople, including CCS CEO Andrea Seale, and a patient spokesperson, we secured 132 pieces of coverage coast-to-coast including the cover of the Vancouver Sun, an interview with 680 News, and a spot on the most watched French morning show in the country, Salut, Bonjour!

Over the course of the pandemic, an estimated 4,000 cases of cancer went undiagnosed in Quebec as a direct result of the strain put on hospitals. Le Week-end pour combattre le cancer was a unique and engaging weekend-long event to help fund cancer research and care for the Jewish General Hospital’s world-renowned Segal Cancer Centre. energi PR reached a captive Montreal-based audience and raised awareness for the event, through a bilingual media relations campaign generating 17 pieces of coverage in French media outlets, more than 7 million impressions in top-tier English outlets, as well as on-site coverage by major media. Le Week-end was a resounding success, generating $1.7 million in funds and attracting 675 participants and garnering us a Canadian Public Relations Society ACE Award in the Cause-Related Campaign category. A win-win for all involved!