Lessons From The Pandemic: Implications For Recovery and Business 2.0

These are unprecedented times where we are being challenged to sustain our operations, our clients, our staff, ourselves and our loved ones through a global pandemic. In an effort to support our colleagues and stakeholders through this difficult time, energi PR has launched a new webinar series inviting experts in their respective fields to provide their perspectives on how best to manage through this crisis. Our first guest was Steve Courmanopoulos PhD and CEO of Medius International. Medius works with global clients to leverage the latest evidence-based Psychology to help them navigate through challenging times. We asked Steve to provide some insights into what may await businesses as we emerge from the Covid-19 crisis.

2019 PR Fizzles

It never surprises me that global brands and their communication minions who should know better, continue to show horrific lapses in judgement.

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Bausch & Lomb Canada – Biotrue

Eyesight is one of our most important senses and we must protect it. That’s why we were proud to partner with Bausch + Lomb to promote their #WhyEyeCare campaign during May Vision Health Month for the past three years. More than a catchy name, the program helps to raise awareness of the importance of eye health and generate funds for Fighting Blindness Canada. Working with top vision health and lifestyle influencers, the month-long social media campaign inspires and empowers Canadians to take care of their eyes via engaging, impactful and meaningful content.

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Tetra Bio-Pharma

Earned coverage is the gold standard for visibility, notoreity, credibility and reputation. There’s no quick hit when it comes to corporate image building, and the best reputation can be destroyed in an instant. While paid and sponsored content are embedded in energi PR’s strategies and multi-channel communications campaigns, there’s lots of power packed when stories make it into top tier editorial media. So when a small Canadian bio-pharma like Tetra got ink in FORBES among others, it was a pretty big deal. Caveat: it takes a steady drumbeat to influence the powerful.

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Bausch Health Canada – Duobrii

Neither sleet nor hail nor covid would stop this pharma launch. With values that put patient outcomes front and centre, bringing an entirely new topical therapy for psoriasis can wait for no-one, not even a global pandemic. Supporting our client Bausch Health Canada’s PR needs for the launch of Duobrii™ was a responsibility we took seriously. With media, key opinion leaders and stakeholders WFH, effective comms meant resourcefulness and creativity. No problem there.

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OAO

Covid-19 had a devastating impact across every sector of our society. Unlike in several other provinces, Ontario’s Osteopathic Manual Practitioners were prevented from treating patients and deemed non-essential. The consequences were dire for those undergoing treatment after illness or injury. Through social media efforts, supporting and promoting an on-line petition, opinion pieces and media coverage we brought the issue forward and OAO members got back to what they are highly trained, and love to do – easing suffering.

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Bausch Health Canada – Siliq

If you have or know someone living with a skin condition called psoriasis, you are aware how hard it can be to control. Many sufferers just want to do better, live better. And that was the impetus to the LiveBetterWithPsoriasis.ca website energi PR developed to provide information, tips, and tools to educate and encourage meaningful discussions between a patient and their HCP. Promoted primarily through a Google ad campaign it starts with a short and simple quiz about the individual’s experience managing the condition, and more importantly, their expectations.

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Astellas #pucks4prostate

This social, digital and experiential campaign was crafted to stick it to prostate cancer, the most common cancer to affect Canadian men. Partnering with the Toronto Maple Leafs and the Movember Canada Foundation, our client Astellas Pharma Canada scored big in online engagement to show that Movember is more than moustaches.

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Astellas Powder Room

No one wants to talk about overactive bladder, but we did just that with the Powder Room. This national digital and public awareness campaign made it OK to share personal stories. Canadians ranked the best WC’s in the country on the Cross Canada Powder Room Map.

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