Moms are our everyday heroes. Just like Melitta Bentz, the founder of Melitta Coffee, they wear many hats. Melitta celebrates moms every year and this Mother’s Day was no different – with the exception of the festivities being held online due to COVID-19. To recognize mom, and build positive brand connection, we worked with crafting expert and influencer Denise Wild to create #MothersDaywithMelitta memorable moments. Media and influencer moms – and their children – participated in a virtual crafting session from the comfort and safety of their homes, while enjoying delicious pre-delivered Melitta coffee and treats. A great time was had by all, and memorable moments were created.

Can biosimilars help Canada’s fragile healthcare system? If the pandemic has an upside, it’s given us time to think about where we are headed in terms of patient care, including drug costs. As new PMPRB legislation has been delayed again, thinking about ways to rationalize costs without compromising care should be a priority. Many Canadians are unaware that safe, effective pharmaceuticals CAN be obtained at a lower cost. Our work with Korean-based pharmaceutical company Samsung Bioepis helped demystify the controversial story of biosimilars approved by Health Canada for chronic conditions like RA, IBD and others. Our work involved talking about how transitioning from costly biologics to evidence-based biosimilars can redirect precious resources to other pressing healthcare needs without negative effects on patient care.

Eyesight is one of our most important senses and we must protect it. That’s why we were proud to partner with Bausch + Lomb to promote their #WhyEyeCare campaign during May Vision Health Month for the past three years. More than a catchy name, the program helps to raise awareness of the importance of eye health and generate funds for Fighting Blindness Canada. Working with top vision health and lifestyle influencers, the month-long social media campaign inspires and empowers Canadians to take care of their eyes via engaging, impactful and meaningful content.

Neither sleet nor hail nor covid would stop this pharma launch. With values that put patient outcomes front and centre, bringing an entirely new topical therapy for psoriasis can wait for no-one, not even a global pandemic. Supporting our client Bausch Health Canada’s PR needs for the launch of Duobrii™ was a responsibility we took seriously. With media, key opinion leaders and stakeholders WFH, effective comms meant resourcefulness and creativity. No problem there.

Earned coverage is the gold standard for visibility, notoreity, credibility and reputation. There’s no quick hit when it comes to corporate image building, and the best reputation can be destroyed in an instant. While paid and sponsored content are embedded in energi PR’s strategies and multi-channel communications campaigns, there’s lots of power packed when stories make it into top tier editorial media. So when a small Canadian bio-pharma like Tetra got ink in FORBES among others, it was a pretty big deal. Caveat: it takes a steady drumbeat to influence the powerful.

Covid-19 had a devastating impact across every sector of our society. Unlike in several other provinces, Ontario’s Osteopathic Manual Practitioners were prevented from treating patients and deemed non-essential. The consequences were dire for those undergoing treatment after illness or injury. Through social media efforts, supporting and promoting an on-line petition, opinion pieces and media coverage we brought the issue forward and OAO members got back to what they are highly trained, and love to do – easing suffering.