Pharmaceutical marketing is about playing by the rules. Working with subject experts and patients, we introduced the first IL-23 biological agent for moderate to severe plaque psoriasis.
Continue readingMelitta
We bring Canadians the story of Melitta coffee from its humble beginnings in 1908 in the kitchen of founder, Melitta Benz, to today, where Melitta has grown into one of the world’s leading brands. From beans to brew, we continue to deliver innovative and creative campaigns that excite and delight coffee lovers from coast to coast.
Continue readingP&G Olay
We helped make the world a more beautiful place by introducing Canadians to the newest and most exciting developments at P&G, the world’s largest consumer goods company. Our campaigns on behalf of Olay, Secret, Venus and Herbal Essences, showcased not only the product benefits, but educated stakeholders on the R&D and science behind the brands.
Continue readingInternational Federation On Ageing
With sights on getting seniors and their families engaged in their own vision health this omni-channel initiative shed light on the human, economic and social cost of vision loss. #EYESEEYOU got Canadians to see why advocating for health is worth the effort.
Continue readingPurgenesis
Revolutionary advances in the new world of botanical cosmeceuticals mean the Fountain of Youth is within reach. Purely Canadian from conception to commercialization, our multi-tiered media and influencer campaigns reached beauty and lifestyle editors from coast to coast allowing them to experience and explore the new age of skincare science.
Continue readingTetra Bio-Pharma
When you work with cannabinoids, it’s hard not to be thought of as a cannabis company. Message discipline, thought leadership, and targeted communications is what we do to ensure Tetra Bio-Pharma is recognized as the only North American biopharmaceutical company with on-going FDA and Health Canada authorized clinical trial programs.
Continue readingMaster(ing) Professional Communication
Before you dismiss PR or assume it’s a piece of cake to generate top tier coverage, understand what it takes to create compelling news and capture the attention of career journalists.
Continue readingTilray
Our pharma experience paved the way for Tilray to dominate cannabis news. From science to snowboarding, our 24/7 news bureau generated 100 million+ impressions in less than a year.
Continue readingVileda
From scrubbing to sweeping, no task is too difficult for our crew when it comes to setting our client Vileda apart from the competition. Developing innovative, informative and fun filled campaigns on behalf of leading consumer brands is our strength. Just ask our clients, we clean up good!
Continue readingYou’ve Got Mail – A Balancing Act
Before you dismiss PR or assume it’s a piece of cake to generate top tier coverage, understand what it takes to create compelling news and capture the attention of career journalists.
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