When you work with cannabinoids, it’s hard not to be thought of as a cannabis company. Message discipline, thought leadership, and targeted communications is what we do to ensure Tetra Bio-Pharma is recognized as the only North American biopharmaceutical company with on-going FDA and Health Canada authorized clinical trial programs.

Did you know that obesity is a medical condition like heart disease and diabetes? The brain plays a key role in controlling cravings and Rx products are approved as a therapeutic option. We created unique platforms for experts in addiction, nutrition, weight management and psychology to explain the science behind weight gain and present balanced information on medical therapy.

With sights on getting seniors and their families engaged in their own vision health this omni-channel initiative shed light on the human, economic and social cost of vision loss. #EYESEEYOU got Canadians to see why advocating for health is worth the effort.

Pharmaceutical marketing is about playing by the rules. Working with subject experts and patients, we introduced the first IL-23 biological agent for moderate to severe plaque psoriasis.

Our pharma experience paved the way for Tilray to dominate cannabis news. From science to snowboarding, our 24/7 news bureau generated 100 million+ impressions in less than a year.

Revolutionary advances in the new world of botanical cosmeceuticals mean the Fountain of Youth is within reach. Purely Canadian from conception to commercialization, our multi-tiered media and influencer campaigns reached beauty and lifestyle editors from coast to coast allowing them to experience and explore the new age of skincare science.

No one wants to talk about overactive bladder, but we did just that with the Powder Room. This national digital and public awareness campaign made it OK to share personal stories. Canadians ranked the best WC’s in the country on the Cross Canada Powder Room Map.

This social, digital and experiential campaign was crafted to stick it to prostate cancer, the most common cancer to affect Canadian men. Partnering with the Toronto Maple Leafs and the Movember Canada Foundation, our client Astellas Pharma Canada scored big in online engagement to show that Movember is more than moustaches.

Introducing Austrian Airlines’ inaugural flight from Vienna to Montreal was just one leg of our journey as the Canadian PR agency for the Lufthansa Group of airlines. Foreign dignitaries, airline officials, airport authority representatives, Austrian folk dancers and the famous water salute, greeted incoming passengers as they disembarked at Aéroport International Montréal-Trudeau. FAMs, press conferences, behind the scenes interviews and strategic counsel – all in a day’s work for the energi road warriors!